Recently, Google announced that Google Optimize and Optimize 360 will sunset this year on September 30.
Google Optimize is a popular conversion rate optimisation platform that businesses widely use to optimise their websites and improve customer experience. However, with Google’s recent announcement to “sunset” the platform, businesses now face the challenge of finding a new solution to continue their optimisation efforts.
This sudden change has resulted in short-term disruption for businesses as they scramble to find and implement a new CRO platform. The migration process from one platform to another is time-consuming and requires technical expertise, which can be challenging for businesses with limited resources.
Moreover, businesses need to ensure that the new platform they choose is compatible with their existing systems and processes and can provide similar or even better results than Google Optimize. The process of sourcing and evaluating a new platform, integrating it into the existing systems and processes, and re-implementing all optimisation efforts can take several weeks or even months.
Myles Humphrey, the Head of Experience Specialized Services at Resolution Digital, has provided insight on how businesses can smoothly transition after the announcement of Google’s plan to “sunset” Google Optimize.
He stated that two main groups of customers would be impacted: those who use Google Optimize for easy and free entry into Conversion Rate Optimization (CRO) testing and established customers who have built their processes around Google Optimize and its integration with Google Analytics.
Humphrey encouraged businesses not to be afraid, as there are well-established and, in some cases, stronger alternatives available. A solid process and creative testing are always key to a successful CRO. For established practitioners, the change is an inconvenience and an opportunity to explore other platforms and expect improvements in GA integration.
For those new to CRO who relied on the free offering, alternative options are becoming available, or they can work with agencies or contractors that already have platform relationships in place.
When choosing a new platform, businesses should consider their maturity, technology stack, and scale. The Resolution Digital Experience team is available to assist in the transition. These insights can make data-driven decisions, improve customer experience, and increase efficiency and profitability.
Here is a list of top analytics tools for businesses:
Piwik
An open-source, self-hosted analytics platform similar to Google Analytics, with features including real-time analytics, customisable reports, and e-commerce tracking.
Pricing: Open-source, self-hosted, and free with additional paid premium features and support.
Matomo
An open-source web analytics platform that helps businesses track and analyse user behaviour, with features including real-time analytics, heatmaps, and conversion funnels.
Pricing: Open-source, with pricing starting at $19/month and going up to $799/month, based on the number of visits, websites, and users.
Kissmetrics
A customer intelligence platform that helps businesses track and analyse customer behaviour, with features including real-time analytics, user behaviour tracking, and cohort analysis.
Pricing: Subscription-based, with pricing starting at $299/month, with the cost increasing based on the number of events and users.
Adobe Analytics
Adobe Analytics is a cloud-based web analytics platform designed to help businesses gather, analyse and interpret data related to user behaviour on their websites and mobile applications.
Pricing: Subscription-based, with pricing starting at $150/month, with the cost increasing based on the level of features and customisation required.
Mixpanel
A real-time analytics platform that helps businesses track and analyse user behaviour, with features including funnels, cohort analysis, and push notifications.
Pricing: Subscription-based, with pricing starting at $99/month, with the cost increasing based on the number of events and users.
Heap Analytics
A cloud-based analytics platform that helps businesses understand user behaviour, with features including automatic event tracking, user behaviour tracking, and cohort analysis.
Pricing: Subscription-based, with pricing starting at $99/month, with the cost increasing based on the number of events and users.
Mouseflow
A user experience and analytics platform that helps businesses understand customer behaviour, with features including heatmaps, session replays, and conversion funnels.
Pricing: Subscription-based, with pricing starting at $24/month, with the cost increasing based on the number of website visitors, recordings, and heat maps.
Clicky
A real-time web analytics platform that helps businesses track and analyse user behaviour, with features including heatmaps, visitor recordings, and visitor engagement metrics.
Pricing: Subscription-based, with pricing starting at $9.99/month, with the cost increasing based on the number of website visits, heatmaps, and custom reports.
Segment
A customer data platform that helps businesses collect and manage customer data, with features including event tracking, user behaviour tracking, and integrations with over 200 tools.
Pricing: Subscription-based, with pricing starting at $120/month, with the cost increasing based on the number of events, integrations, and users.
Fathom Analytics
A privacy-focused analytics platform that helps businesses track and analyse website traffic, with features including real-time analytics, customisable reports, and data privacy controls.
Pricing: Subscription-based, with pricing starting at $14/month, with the cost increasing based on the number of websites and pageviews.
Keep up to date with our stories on LinkedIn, Twitter, Facebook and Instagram.
