A new sampling and digital marketing platform was launched in Australia this week, hoping to reach two million members within the next twelve months.
PinchMe, which allows members to trial a selection of leading branded products that are delivered to their door, saw almost 300,000 people sign up during its month-long pre-launch period.
“PinchMe is pioneering an innovative sampling and digital platform in an effort to give Australian consumers a voice,” says Jeremy Reid, executive chairman.
“So far we’ve been delighted with the excitement from our new members. Equally, it’s a fantastic tool for the brands involved to gain valuable consumer feedback on their new products. We’ve seen a substantial increase in inquiries from household brands wishing to jump on board.”
After receiving and sampling products, members are asked to provide feedback on the site within thirty days by answering just six questions.
PinchMe then aggregates the feedback to produce a customer insight report, which is shared with the brand.
Upcoming brands to be featured on the site include Nestle, Heinz, and Procter & Gamble.
“Engaging with our targeted consumers is critical to the success of Procter & Gamble and we are committed to the PinchMe digital platform to achieve our goals in maintaining our products’ leadership in what is a very competitive market,” says Maile Carnegie, managing director of P&G Australia/New Zealand.
eBay has also signed on as a strategic partner, making the sampling service available to its Australian members.
But PinchMe isn’t stopping there – it’s aiming to partner with over 100 different companies by the end of the year.
“For us it’s about the evolution of marketing. We know brands are looking for better, smarter, and more efficient ways to connect with consumers,” says Melissa Dean, PinchMe’s commercial director.
“By aligning with digitally fit clients, it means that that we can stay on pace with the consumer marketplace and help brands deepen their relationship with grocery buyers online.”
Sign up to become a PinchMe member here.
