Melbourne-based reusable cup manufacturer KeepCup has reported a 690% increase in sales enquires since the final ABC’s three-part documentary series War on Waste concluded last week. Presented by Craig Reucassel of The Chaser fame, the series finale focused on Australia’s coffee industry and highlighted the fact that 1 billion disposable cups are sent to […]
Seven years ago, siblings Abigail and Jamie Forsyth founded KeepCup. They envisioned it as a business and a line of eco-friendly coffee cups in service of a campaign for behavioural change: ‘from discard to reuse’. Today, more than five million consumers worldwide have joined their ‘Reuse Revolution’. Abigail, the company’s managing director, spoke to Dynamic Business about the […]
Your Friday Entrepreneur Fix this week features Abigail Forsyth, the woman who dreamt of changing human behaviour, one disposable coffee cup at a time.
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