The recent rise of online quoting websites has been great for both customers and businesses. How can small business owners maximise the potential of these new marketing platforms? I’ve been operating a small business in the carpet cleaning industry for over 20 years. I remember a time before the internet. Back then, marketing your business […]
Australia’s biggest retail players need not fear the imminent rollout of Amazon Marketplace in Australia. This is not the death knell of the status quo; local retail businesses and smaller Aussie brands should be seeing this as a golden opportunity to grow their business. The imminent rollout of Amazon Marketplace in Australia may be seen as the death knell […]
Google AdWords is a very powerful marketing tool for creating successful campaigns online to enhance your business goals. With AdWords, you can run extremely cost-effective, highly-targeted campaigns that convert. This may seem a bit intimidating to a small online business marketer or for anyone who’s new to the game. But, with some careful planning, there’s […]
A recent study into Google keywords has revealed the most expensive terms on Google AdWords and, with some of them costing as much as $50 per click, they are likely to be out of the reach of most small business advertising budgets.
More than just a search engine, today Google offers a wide range useful tools that have helped women transform their passions into commercial realities. Here are the inspiring stories of three women.
Email can be a powerful tool in the marketer’s tool kit. Don’t get it all wrong.
Google AdWords can be a great sales generator, if you know how to use it.
When it comes to web advertising, it’s fine to go it alone. Just make sure you’re not throwing money down the drain.
The Federal Court has dismissed allegations by the Australian Competition and Consumer Commission (ACCC) that Google engaged in misleading conduct by failing to adequately distinguish ads from search results.
Move over Foursquare and Yelp – Google Hotpot turns up the heat in the local marketing kitchen.
