The rise of big data, digitisation and globalisation have evolved the role of a marketer and marketing departments dramatically. There has been a tendency in the past to view marketing departments as a cost rather than revenue, but with an increased focus on Return on Investment (ROI) this is evolving. Digital channels and data continue […]
Blockchain, cryptocurrencies and e-wallets. Wearables such as Google Glass and fitness trackers. Sharing economy platforms. ConstructionTech. Machine learning and artificial intelligence. Bots, smart home devices and self-driving cars. Virtual and augmented reality. Big Data. Internet-connected fridges and other IoT gadgets. Depending on who you ask, some of these technologies are either ‘hot properties’ or ‘hot […]
A lack of training and career development is fuelling employee dissatisfaction amongst Australia’s IT workers, with 49% actively looking for new work and a further 40% open to jumping ship for the right offer. These findings are from a survey of nearly 2000 tech workers undertaken by IT workforce solutions specialists Greythorn, which gathered data […]
AI should be used to augment the abilities of data analysts, rather than replace them entirely, according to Francois Ajenstat, an ‘assistive intelligence’ advocate and the Chief Product Officer with data visualisation platform Tableau. He spoke to Dynamic Business (DB) about the value businesses can derive from adopting AI-powered tools. DB: Investment in AI is predicted […]
Data is arguably tomorrow’s most valuable resource. It gives us unprecedented access to copious amounts of information and insights, all with the potential to define trends and reshape thinking. It also has the potential to turn every industry on its head by unlocking new efficiencies, new business intelligence, and new ways of working. Unsurprisingly, one […]
Big data and business analytics are set for double digit growth, with the global market forecasted to grow to more than $203 billion in 2020, up from $130.1 billion in 2016, according to IDC. Moreover, small and medium businesses (SMBs) in particular are predicted to continue to increasingly invest in big data and business analytics, with […]
In today’s fast paced business environment, the race is on for organisations to become fully digital, something which we saw backed up by The Economist Intelligence Unit’s recent ‘Digital Transformation Agenda 2016’ report whereby 77% of those surveyed agreed (somewhat or strongly) that digital transformation is their number one priority. However, 46% also said that […]
Imagine having complete visibility across your business to quantify exactly how and where resources are being used, so you are always ready to seize new opportunities. In an age of data, this is not wishful thinking. We already have all the information. We just need to understand it. Translating Raw Data The raw data exists, […]
Looking back at 2016, we saw the widespread adoption of a new mindset by many corporates: an acceptance of the inevitability of digital transformation and the significant impact it is set to have in all industries. As this transformation continues, the adoption of new, more interactive technologies is set to reshape the way organisations interact with their […]
Commerce rarely stands still. And online commerce is a beast in perpetual motion. We’ve all become accustomed to the idea disruption is the new norm and change is the only constant. However, beneath the seeming chaos we can still recognise patterns which help us as entrepreneurs create value. One of the most fascinating patterns to […]
