Global ad fraud is now a US$127bn problem and affects businesses in every sector across Australia, from a two-person start-up to a 20,000-employee multinational. No online business is immune from this, as fraudsters, competitors, and bots attack online spending for their own advantage. At TrafficGuard, we think companies need to be better informed about the […]
Having a pool of regular, paying customers is a huge boon in business but it’s by no means a guarantee of healthy cash flow – without question, the lifeblood of every organisation. As the general manager of InstallEx – an installation and constructions services provider with national clientele – Jeremy Turner knows that optimal working […]
With Australia Day falling on Thursday this year, an opportunistic employee might be tempted to ‘chuck a sickie’ on Friday to stretch the public holiday into a four-day weekend. While this course of action might be gratifying for the individual, it can compromise the employer’s bottom line – especially if a sickie culture develops and […]
As a business owner, I am a natural giver. I am a big believer in the art of paying it forward and giving to others. It is one of the great joys of building your own business: being able to provide respected customers with advice, value adds such as extra time, additional services, or offering […]
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