Tag: Brand Ambassadors

Not all brand ambassadors are created equal. Here’s what to look for.

Your brand draws customers to your business. Here are the elements you should consider when designing it.

Four steps to building your brand into something that’s more true to you.

How a little bit of personal attention can go a long way with customer loyalty.

They’re young, talented and often beautiful. They’re inspiring, high performing and driven. They promote a healthy lifestyle and present as an aspirational figure. They’re a great investment. They’re an ideal opportunity for brand alignment. Or, are they?

Friends in high places can help your company take off–but big endorsements cost big bucks. See how these companies found famous fans.

Alicia Beachley blogs about finding ideal brand ambassadors for your small business.

“Champions come in all shapes and sizes and can be really powerful resources for any sized business. It can be anyone from a celebrity ambassador to passionate early adopters who, particularly thanks to social media, can create buzz for your SME.”