News
Why the buyer persona is even more important on social media
What you can learn from audiences’ use of social media.
Tag: Buyer
Small Business
Reinvigorate and boost sales with ‘smarketing’
It’s a tough time for retail sales, with Australian Bureau of Statistics (ABS) data showing this key driver of economic growth is stalling. Traditional sales tactics are becoming less effective due to the wealth of information freely available to people today and, thus, the rise of the savvy consumer. Trends globally echo this sentiment, with 57% of retailers agreeing buyers are less […]
Sales
Australian Made CEO says Toyota closure a wake-up call
The announcement that Toyota will phase out manufacturing in Australia is a critical reminder that consumers must consider the consequences of their buying decisions.
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