Tag: Carlo Minassian

As I started building my new cybersecurity company, through staff hires and client and vendor engagement, there was one question I was asked repeatedly: “Carlo, how will you start from nothing, with no customers, no revenue, and convince customers to trust you?” The concept seemed a complete mystery to every single person I spoke with. To […]

I want to talk to you about why it’s sometimes far more important to reject a potential customer or client than to say ‘yes’.  In fact, if you are building a business, get used to saying ‘no’ – a lot. Having started my second cybersecurity company, after the successful sale and globalisation of my first one, […]