Tag: Consultants

Working collaboratively with digital providers is the key to getting a successful solution.

Last year Australia’s businesses and government spent around $4.5 billion on consultants. But more worrying than the sheer size of that spend is the opportunity cost that went with it.

You go away with your senior management team, spend two days with an external facilitator and come back with what you think is a great strategy.

I see so many marketing consultants giving advice to small business owners that are focused purely on marketing tactics, without any thought to marketing strategy.