Tag: CRM

HubSpot and TikTok have today announced a partnership to make community-based customer acquisition easier than ever for B2B brand

Consumer optimisation, CRMs, workplace culture; here are a few key lessons that every leader should know in order to grow better…

As a direct result of these shifts, businesses need to find alternative, yet meaningful and effective ways to connect with customers, who at the same time are shifting their expectations…

Charles Heunemann takes us through why the emotional component, as well as two other critical CRM needs, are crucial in achieving customer loyalty.  Charles is the Managing Director of Natterbox Limited Australia, VP Asia Pacific – a telecommunications company that specialises in delivering an exceptional and personalised customer service for their clients to use.  From first-hand […]

There is a special ingredient when it comes to small business success and leveraging this ‘special ingredient’ can make all of the difference to the ultimate triumph of the company you worked so hard to build. What is this ‘special ingredient’ you ask? Simple: It’s being small. Small enough that you can cherish your customers […]

The world is changing at lightning speed and the way we conduct business and engage with clients and customers is also changing at lightning speed. Traditional marketing – making cold calls, placing large print media advertisements and interruptive advertisements on TV – was all about the company finding the customer. These marketing techniques were interruptive […]

The world is in midst of the ‘Fourth Industrial Revolution’, an era characterised by an avalanche of digital innovations changing what customers expect from businesses. In the realm of small business, operators are having to embrace technologies like the cloud, social, mobile, and artificial intelligence (AI) to find, win and retain today’s consumers –more connected […]

Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether […]

Despite being a $50 billion industry, the amusement and leisure sector has been ‘starved of advancements’, according to Luke Finn, the CEO of Melbourne-based tech company ROLLER. Determined to be at the forefront of the industry’s tech evolution, Finn along with his co-founders – brother Mark Finn (CFO) and Will Nicholson (COO) – have seen […]

All businesses strive to a deliver great customer experience, and convenience and seamlessness are currently the winning factors for ensuring their engagement with your brand is at its best. In 2015, Forrester predicted that one-third of companies in the B2C space would compete on the basis of experiences, and change their business structure accordingly. This […]