Any traveller will appreciate what ‘culture shock’ feels like; that moment when we first set foot in an unfamiliar civilisation and realisation suddenly strikes: Our understanding of social cues, customs, behaviour, and communication have suddenly become defunct. These are our social navigation tools – tools we take for granted – until they’re no longer there […]
They say it’s a man’s world, but more and more women are participating in international business. How should exporters field their female talent when culture and gender expectations clash?
When it comes to cross cultural training it’s a case of ‘Diplomats do it, aid workers do it…’ but many people in the corporate sector feel that it doesn’t apply to them.
Exporters who have done well in Australia will often believe that their domestic campaign will work just as well overseas. But international markets are markedly different and exporters need to be aware of certain purchasing triggers and cultural factors before beginning their international assault. “Many SMEs think if they are successful domestically, they will be […]
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