Let's Talk
Let’s Talk: Customer Loyalty Programs – What incentives work?
Customer loyalty programs provide myriad benefits but only if they deliver rewards that are valuable to your customers.
Tag: Customer Loyalty
Let's Talk
Let’s Talk: How can you entice existing customers to spend more?
Our experts share their strategies for how to increase sales from your existing customer base.
News
Why transparency is key with clients
Trust is the foundation to building long-lasting relationships, which is good for retaining clients and for business. The way we achieve that trust is through transparency.
Expert
“The emotional component determines whether it was ok or exceptional”
Charles Heunemann takes us through why the emotional component, as well as two other critical CRM needs, are crucial in achieving customer loyalty. Charles is the Managing Director of Natterbox Limited Australia, VP Asia Pacific – a telecommunications company that specialises in delivering an exceptional and personalised customer service for their clients to use. From first-hand […]
Small Business
How to build your business by being authentic
A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find […]
Expert
How repeat customers improved my business
“Repeat business is both an honour that confirms you’re doing something right, and a reminder to push yourself to keep serving the people who love what you’re doing,” says entrepreneur Kyla Kirkpatrick. Here, she shares her secrets to earning repeat business. It has been 10 years since I started The Champagne Dame and I am […]
Small Business
Why being respected in business is much more profitable than desperately trying to be liked
Here are the ten brands with the most loyal customers in 2017. A list compiled by US consultancy Brand Keys from 740 brands across 83 industries. Can you spot the attribute that’s common to each? Amazon (retail) Google Apple (tablets) Netflix Apple (smartphones) Amazon (video streaming) Samsung Facebook Amazon (tablets) YouTube Yes, they are all […]
Marketing
Lessons to takeaway from H&M’s PR disaster
Business moves fast these days. But if business is quick, social media is Usain Bolt. One little post spirals out of control and within a few hours, you have a full-on brand crisis. Don’t believe me? Just ask H&M. The fashion retailer recently found itself under fire for an ad that featured a black child […]
Health | Pharmaceuticals
Entering a competitive marketplace can be a daunting prospect; but a “different way of doing things will attract a different customer”
It’s not always what you do but the way you do things in business that secures your place in the market and a loyal customer base. The mistaken belief that you have to reinvent the wheel will only serve to make your experience more overwhelming and limit your options. “They think they have to come […]
Advertising | Marketing
3 Affordable yet effective business marketing tactics
Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on Facebook as that is what everyone is telling them, however social […]
