Tag: Customer Research

New research by The University of Western Australia finds customers prefer when businesses adopt the “less is more” mindset.

This simple approach to market research reveals what customers really want when they buy your product. (Hint: It’s not the product.)

No matter what your industry or what product or service you are selling, you can never know too much about your target market.

Social media research can be very useful buy it is not perfect. The best way to use it is as just one tool in your market research toolbox.

“Extreme research” can help you build products customers love. Here’s how one company does it.

Big businesses appear to have one huge advantage over smaller guys – they have access to best practice knowledge and tools to help them beat their competition – especially smaller competitors. Think you can’t access these skills and knowledge? Think again.