Managing data correctly and as efficiently as possible is crucial for all businesses as data is the very basis of what organisations are built upon. It covers clients, contacts, employees, forecasts, investors/investment, past business failures, past business successes, and lots more meaningful information that, when managed correctly, can help to grow an organisation and minimise […]
“Repeat business is both an honour that confirms you’re doing something right, and a reminder to push yourself to keep serving the people who love what you’re doing,” says entrepreneur Kyla Kirkpatrick. Here, she shares her secrets to earning repeat business. It has been 10 years since I started The Champagne Dame and I am […]
Inbound marketing is one of the most exciting initiatives to arrive on the marketing and business scene in the past five years. If you are not investigating inbound marketing at the moment, it is time to take action. One of the biggest challenges of running a business is remaining relevant and adapting to change. Whether […]
I’ve been a business mentor for a while now and yet it never ceases to amaze me how often company’s either ignore or underrate their database. From my own experience, I’m acutely aware of just how important it is for a company to maintain accurate and up-to-date intel on the people in their network. In my opinion, your company’s database […]
When trying to grow a business, it’s tempting to put most of your efforts into finding new customers. However, in many cases it can be more lucrative to encourage repeat business from existing customers. In fact, attracting new customers can cost you five times more than retaining existing clients, so it makes good financial sense […]
Businesses must navigate a multitude of risks daily. While large companies tend to have dedicated “risk management” departments, which monitor threats to profitability, among SMBs, risk management often begins and ends with physical risks, including those posed by work health and safety hazards. But what of the risk of competition, market conditions, cyber security breaches and emerging industry disrupters? SMBs can’t afford to take these risks for granted, […]
The large volume of data out there is having a big impact on the health of all businesses, regardless of their size. In fact, whether you plan to grow your business further or succeed as a small business, the role of Big Data is crucial. The significant value brought by Big Data is accompanied by challenges. […]
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