Tag: Frost & Sullivan

Gartner defines customer experience (CX) as “the customer’s perceptions and related feelings, caused by the one-off and cumulative effect of interactions with a supplier’s product or service, marketing, channels, employees, and systems.” However, there is a crucial element of CX that has been overlooked within the customer engagement management landscape. It’s called Operational Customer Experience (OCX) […]

Customers are increasingly interacting with retailers through multiple ‘channels’ as part of a single transaction. Retailers that fail to offer a superior shopping experience, where their customers can move seamlessly between different channels, risk becoming obsolete, industry experts warned a recent forum’s attendees. Held at Sydney’s Radisson Blu Plaza Hotel on Wednesday, 18 May, the […]

Productivity and efficiency reasons, not environmental concerns, are the main impetus behind SMBs upgrading to video conferencing for meetings, Telstra Business research has found.

The internet TV advertising industry will grow 476 percent in five years thanks to the increasing popularity of online video streaming, delivering businesses fresh opportunities to reach new audience demographics.

Small businesses and bricks & mortar retailers are being urged to heed new figures that show Australians will spend over $13.6 billion online this year; with experts advising they focus on engaging customers via multiple channels to build deeper relationships and grab the consumer dollar.

The Australian online classifieds advertising market grew by only 2.5 percent in 2009 to finish the calendar year valued at $506 million, compared to a growth of 28 percent the previous year.