Tag: Generating Publicity

Earlier in the year, businesses joined in the April Fools fun. We look back at the four best April Fools pranks of 2012.

You’ve written a media release announcing an exciting piece of news from your business and you’re now ready to send it. Securing coverage is vital to the success of the project, so you want to make sure you distribute the announcement to the right journalists. So how do you do that?

So you’ve hit the publicity holy grail and secured yourself an interview with your dream media outlet. Great! Now to plan what to say so you become the expert the media turns to first every time.

If the circumstances are right, being called to participate in a media interview can be a great boost for your business on many levels. But there can be a downside – so protect your interests by asking these five questions before you agree to being interviewed.

Media interviews are a great opportunity to gain third-party endorsement for your business in the form of a print or online article, but it’s vital you go into the interview prepared or you could end up doing more damage than good. Here’s some expert tips to get you prepared for the big day.

This year April Fools was tucked away at the weekend, but the unfortunate timing hasn’t stopped some savvy businesses from making a statement and generating some added publicity.

Don’t you hate it when you open a magazine and one of your competitors is featured and you just know that they’ll get customers from the publicity? You wonder why they were featured, and you weren’t. The answer? A public relations program.