What is the best strategy to get referrals and new business Trust is a key factor in growing a business and one of the most important strategies for gaining word of mouth referrals. In todays fast past society, product reviews and experiences are only a click a way, which is why businesses must make their […]
When startup founders first get up and running, they must, of out necessity, be lean and nimble – and that keeps them sharp. As resources become less scarce, it will become more and more challenging for founders and their teams to embody these qualities. In turn, this may lead them to lose sight of what […]
Startup founders in search of the ‘right investor’ mustn’t let themselves be blinded by the cash placed on the table, lest they make a deal with the devil… OKAY, perhaps that’s a little melodramatic, but the underlying point is valid – money alone is no guarantee of a long, fruitful founder/investor relationship. This week, […]
Today’s savvy consumers increasingly demand authenticity from businesses, both in terms what they stand for and how they tell their story. If a business doesn’t align with their values, they’ll find one that does. And if a business talks the talk but doesn’t walk the walk, well… consumers will call BS, jeopardising the business’s chances […]
You have reached the end!
