The the rise in number of purchases over the holiday season has the potential to be extremely beneficial for stores and eCommerce merchants, writes Alex Frolov, CEO and Co-Founder, HypeAuditor.
While overall marketing budgets may be reduced, brands are likely to invest more in influencer partnerships in order to reduce overall marketing costs. The reason for this is that influencer content is the most affordable type of branded content.
Not all brand ambassadors are created equal. Here’s what to look for.
If your influencer campaign didn’t work here are reasons why, and the questions you need to answer before starting your next campaign.
Influencer marketing isn’t as simple as choosing an influencer with a high number of followers to post an ad for you. In 2019, there have been a multitude of changes that have taken place in the influencer marketing world which brands need to factor into their strategies to get the most ROI. Consumer expectations around […]
Marketing strategies must evolve to appeal to the new ‘buy less, live more’ generation of customers, says Vamp’s Aaron Brooks. The way we discover and shop is constantly evolving. Bombarded with ads, overloaded with information and inundated with options, there has been a shift, particularly in younger generations, to experience more and consume less. The […]
Tried and tested, influencer marketing is a solid growth-enabler for small businesses that doesn’t have to cost the earth or require endorsement from mainline celebrities. The strategy is to partner with individuals whose networks boast the type of people you want to target and who can influence them – for instance, sway them to buy or […]
When influencer marketplace TRIBE launched with a requirement for social media influencers to own, or be willing to buy, the products they’d be recommending, there was ‘push back’ from those who were used to freebies. Believing authenticity to be paramount, founder Jules Lund stuck to his guns. A good thing too – today, the marketplace […]
Influencers continue to re-shape the media industry as an increasing number of businesses enlist them to fuel business growth and customer engagement. As the director of a PR agency, I have recognised the power of influencer marketing to reach client’s target audiences and start real conversations with consumers. The rise of influencer marketing can be […]
Advertisers that continue to rely on ‘one-dimensional, channel-centric’ metrics risk further eroding consumer confidence in online ads, according to Anthony Capano, managing director of Rakuten Marketing Asia Pacific. The marketing solutions provider undertook a global survey of more than 2500 consumers, including 500 Australians, to gain insights into how digital adverting in perceived. It was […]
