News
New study shows more than half of consumers have bought products because of an influencer
Survey finds strong link between influencers and consumer purchasing habits.
Tag: Influencers
Let's Talk
Let’s Talk: Do brand ambassadors work for small business?
Not all brand ambassadors are created equal. Here’s what to look for.
Marketing
Six reasons why an influencer marketing campaign can fail
If your influencer campaign didn’t work here are reasons why, and the questions you need to answer before starting your next campaign.
Personal Branding
Five digital marketing trends start-ups and other small businesses can embrace in 2017
Digital marketing is a complex and relatively new field that can leave many start-ups and small business feeling overwhelmed. In order to reap the full benefit, businesses must ensure many moving parts are correctly aligned. In addition, digital marketing continues to evolve with new, ‘must have’ platforms popping up every day. While most businesses will have the basics of digital […]
Staff
Be an influencer to get ahead at work
Understanding influence is the key to getting ahead in the workplace, a new study has found, with more men than women reporting feeling their contributions are valued in a way that positively affects their careers.
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