An online tool designed to make it easier for small businesses to apply for a trademark and secure a brand name has been launched by the Australian Government agency responsible for administering IP rights and legislation. Trade Mark Assist, unveiled today by IP Australia, helps users to: check whether their proposed trade mark complies with […]
The heated Sydney-Melbourne rivalry has played out over many years, with both cities laying claim to having the nation’s best coffee, culture, standards of living… well, the best of just about everything. But how do Australia’s two largest cities – and, more broadly, NSW and Victoria – stack up against one another in terms of […]
Due to Australia’s relatively small population and the country’s remoteness from global markets, some businesses will need to expand overseas in order to reach their growth potential. Of course, there are numerous factors businesses must consider before venturing abroad, not least of all laws governing intellectual property (IP) including patents. Indeed, overseas expansion plans can […]
When starting out in business, there are a million and one things to think about. One that can often get overlooked is the protection of designs. It is essential to have protection on all business designs, and it’s something that businesses often don’t think about until it’s far too late. I learnt this the hard […]
The national intellectual property agency has introduced world-leading trade mark image recognition technology to make it easier for Australia’s small businesses and entrepreneurs to protect their logos and brands. The technology has been incorporated into IP Australia’s new Australian Trademark Search Tool to make the process of searching for similar logos simpler and faster for […]
Home-grown Business Management Systems (BMS) provider, Holocentric has outbid larger international companies for tenders in Australia by harnessing the strengths of being a smaller operation and eliminating, where possible, the need to go head-to-head with better-resourced competitors, according to its CEO, Bruce Nixon. The tech company, which has offices in Sydney and Canberra, has worked […]
Back in the brick-and-mortar days all any upstart needed to launch a new venture was a bank loan and a bit of gumption. And while the rules of commerce and capital have remained fundamentally the same, there have been seismic shifts in the technological and marketing landscape. That means businesses have to be more forward […]
A rare piece of good news for business has been revealed in figures released by IP Australia, which found trade mark applications have risen to pre-GFC levels.
A seminar in Brisbane today will provide small and medium sized businesses with advice from the experts on how they can protect their valuable brands by using Australia’s trade mark system.
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