Tag: Josh Frith

Social media might seem a simple enough concept, but it’s really all about strategy and execution. Here are some of the challenges SMBs need to overcome before they can successfully build brand awareness via social media.

In order to justify expenditure, it is essential for a business to measure its social media ROI. As with everything else in a business that costs money, changing to a new computer system or hiring another staff member, businesses rightly expect a return on the investment.