Cadet journalist jobs are available at Dynamic Business, with applications now open for two part-time roles. The job description and details on how to apply are listed below. DynamicBusiness.com.au Dynamic Business is expanding our editorial team as we enter an exciting time of growth. We are hiring two cadet journalists to join the editorial team […]
In case you missed it: There’s been turmoil in the news industry over the last week with Fairfax Media announcing its latest round of journalist job cuts in what it’s calling a “major company restructure” to help it face the future. That future includes the ever-increasing impact of technology on traditional media organisations. Not surprisingly, news […]
When I first came to Australia knowing no-one, Public Relations (PR) was one of the main tools I used to build my business. While I still believe in the power of PR, it has evolved dramatically since I first began. Furthermore, it is still being mythologised, leaving business owners uncertain as to how it works, […]
Much like you would with potential customers, building relationships with journalists is the best way to achieve positive media attention. We’ve all dealt with telemarketers, but did you end up buying from them? It’s doubtful. The reason is simple, you don’t know them or their product. The telemarketer hasn’t built rapport with you, in turn, […]
Well, after my first blog I feared I would be disowned by the entire PR industry. I sat back and prepared myself for the backlash but what happened? The opposite! Phonecall after phonecall and email after email inviting me for coffee, lunch, and even beer (for future reference, I prefer wine). From the most senior […]
All I want for 2009 is for PR people not to call me every time they send a press release to see if I received it. I mean, if I didn’t, it would have bounced back, right? If I was interested, I would have replied, and if I wasn’t, well, that’s why I didn’t get […]
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