Marketer and award-winning entrepreneur Lauren Fried certainly knows how to keep busy. She heads up Pulse Collective, a marketing and communications agency she founded in late 2003. She also sits on the boards of several businesses, including reward points consultancy iFLYflat and the female entrepreneur community Inspiring Rare Birds. Of course, you might know Fried […]
Saying ‘no’ doesn’t come naturally to many, particularly when you have your own business. It’s often tempting to say ‘yes’ to every opportunity that comes your way, in an attempt to drive growth. But knowing when and what to say ‘no’ to, and how to be tactful about it, can actually make you a better […]
Entrepreneurialism is its own class of business, even being studied as a distinct subject. It’s no surprise then that entrepreneurialism comes with its own unique challenges, which requires a different mindset and approach than other business areas. In my experience, having founded and lead multiple businesses in the last decade and now working with entrepreneurs, […]
What’s the difference between confident entrepreneurs leading blossoming businesses and owners who can’t get out of survival mode? Having a clear marketing strategy. It’s all too easy to get caught up in the day-to-day execution of your marketing tactics such as building a website, advertising, posting on social media, just to name a few. But […]
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