Whatever size and type of business you’re running, a logo is one of the basic essentials. If you don’t have a logo you’re going to find it difficult to present yourself professionally and get taken seriously. Your logo adds credibility to your business, and makes you quickly and easily recognisable. While logos can be as […]
Creating a strong brand is becoming increasingly crucial for professional services businesses. With competition rife and many businesses struggling to find clients, those who want to be successful over the long term need to set themselves apart from the competition and differentiate themselves with a clear branding strategy. A recent report from Beaton Research and […]
When people hear about your business, what do you want them to think? How do you want them to respond to your products? How do you want them to see your organisation? That’s your brand identity – quite literally your business’ reputation. It’s one of the most important elements involved in starting a business. This […]
The best company logos have several things in common. Learn how you can design a killer logo by following the example of big brands.
Even the world’s most iconic brands make mistakes. Here are five giant company logos that now serve as giant cautionary tales.
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