Tag: Marketing 101

Search engines are commonly used to find information on the internet. In the world of search engines, click-through mean cash for advertisers. In the US, Jim Jansen, associate professor of information sciences and technology at Penn State and his team including Amanda Spink from Queensland University of Technology, have undertaken a study to gauge customer […]

For decades, companies have strived to find the most effective ways of promoting their goods and services to potential customers. For the most part that has meant advertising, but no matter how well targeted a traditional advertising campaign is, it will still be wasted on large numbers of people who really aren’t in the market […]