The recent rise of online quoting websites has been great for both customers and businesses. How can small business owners maximise the potential of these new marketing platforms? I’ve been operating a small business in the carpet cleaning industry for over 20 years. I remember a time before the internet. Back then, marketing your business […]
There’s a misconception among business owners that customers consider price to be the key factor when selecting a business online. Yet, our research is conclusive – fewer than 1 in 5 customers will choose the lowest priced quote when selecting a business. Today, more businesses than ever attract new customers through digital means – a […]
Customers have never previously had such a powerful voice thanks to the ever-growing capabilities of the internet and social media. The customer voice has also been amplified with the rise of online customer reviews. Online customer reviews can sometimes be feared by businesses due to the potential for customers to post negative feedback and rate […]
When trying to grow a business, it’s tempting to put most of your efforts into finding new customers. However, in many cases it can be more lucrative to encourage repeat business from existing customers. In fact, attracting new customers can cost you five times more than retaining existing clients, so it makes good financial sense […]
It was 2010 and I needed to find someone that could build shelves for my apartment. What seemed like a simple task, proved more stressful than I had imagined. I relied first on word of mouth from family and friends but then turned to the internet. The process was arduous and several days passed before I […]
Oneflare, the Australian online trade and services marketplace, has launched Scrapbooks, a design inspiration tool that aims to make it easier for users to plan and execute design and renovation projects.
Removalists, cleaners, and electricians have been named Australia’s top performing trade and service based small businesses.
Marcus Lim always had an interest in technology, but it wasn’t until he moved out and had to renovate his new apartment that he came up with a way to turn that interest into a business.
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