Tag: Organic

FMCG company allegedly ‘misleads’ consumers.

The word ‘organic’ may mean different things to different people – but this is no marketing ploy. For entrepreneur Aimee Marks, her company is the culmination of a steadfast commitment to core, ethical principles.

Marketers have long since cottoned onto using the term ‘organic’ for strategic branding. Walking into a supermarket customers are faced with hundreds of different products boasting the term ‘organic’ on the label.

Little Innoscents skincare is riding the wave of the organics market boom, and their new year’s business resolution is simple – get a bigger slice of the ‘organic pie’.