The stars weren’t exactly aligned when Craig Somerville decided to turn online marketing upside down in 2008. For starters, he was a 19-year-old uni student and the world had just plunged into a bitter recession.
For retailers, online marketing may seem like the evil empire stealing their customers and hard won dollars… not so. Many customers research online before buying in-store.
When it comes to web advertising, it’s fine to go it alone. Just make sure you’re not throwing money down the drain.
Your choice will depend on your budget and how fast you want to build traffic. Here are three questions to ask before making a decision.
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