Media relations are becoming a more important part of a small business’ PR activities, as this transparency affords better brand awareness and credibility. Here are some expert tips for adding media relations into your marketing mix.
Coverage in magazines, newspapers and blogs gives you exposure and word-of-mouth that money can’t buy. It’s attention that’s been earned, not paid for, and people take notice because it’s content they want to read. But if you’ve struggled to get the media interested in talking about your business, it could be that you’ve got your PR strategy wrong.
No PR campaign is complete without a well-written media release. Don’t panic – even if writing isn’t your thing, it doesn’t need to be a difficult endeavour. Here’s some simple advice to use when writing your next release.
From start-ups to established, growing businesses, be inspired by the success stories of 15 top businesspeople in Australia under the age of 40.
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