Every smart brand understands the value of PR and how it influences their target audience to purchase. The downside of this is journalists and bloggers are inundated with more information then ever, making it tough for SMBs to get publicity. Enter, the PR agency and its ability to cut through this noise.
Well, after my first blog I feared I would be disowned by the entire PR industry. I sat back and prepared myself for the backlash but what happened? The opposite! Phonecall after phonecall and email after email inviting me for coffee, lunch, and even beer (for future reference, I prefer wine). From the most senior […]
All I want for 2009 is for PR people not to call me every time they send a press release to see if I received it. I mean, if I didn’t, it would have bounced back, right? If I was interested, I would have replied, and if I wasn’t, well, that’s why I didn’t get […]
With the New Year upon us it is a good time to sit down and take stock of your business and set some goals and resolutions for 2009. How will you communicate with your current and potential customers? What areas of marketing should you be focusing on to get the best return on investment? Despite […]
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