In this week’s edition of Let’s Talk, our experts delve into the world of publicity and weigh the benefits and drawbacks of two popular options: hiring a PR agency versus implementing in-house public relations.
Rebranding can be helpful, provided you’re doing it correctly. Rebranding generally signifies to people that you’ve gone through a major change, and that change will get people curious. It may be exactly what you need to strengthen your success as a business. You need to understand that this process may seem like déjà vu – […]
After gaining experience in New York, the world capital of advertising, Adrian Falk returned to Australia to apply his knowledge to help Australian businesses make a name for themselves.
Everything you need to know about getting your information into the hands of the media.
Here’s a great lesson from July 4 on why not all publicity is good publicity.
Earlier in the year, businesses joined in the April Fools fun. We look back at the four best April Fools pranks of 2012.
This year April Fools was tucked away at the weekend, but the unfortunate timing hasn’t stopped some savvy businesses from making a statement and generating some added publicity.
Controversial Sydney publicist Max Markson will answer questions about his PR actions in an exclusive Q&A session for A List Entrepreneurs on Tuesday 27 April at 6pm at The Coach Bar-Lower Ground Floor GPO Sydney, No.1 Martin Place
Avoiding marketing mistakes isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many marketing mistakes. So here are some common marketing mistakes you should look out […]
You have reached the end!
