A strong story behind a business’s inception can have a powerful effect on customers. Customers may identify with a founder’s back story or values, which can help grow the customer base. A compelling story can also help create a cohesive workplace culture, binding employees together with a shared vision. However when customers purchase a product, […]
What is the difference between businesses that succeed or fail? Is it about market conditions? Access to capital? People? After over 700 hours of research and talking to hundreds of organisations it was clear to me that many businesses operate like a machine, with each person, team and department working as a cog within a […]
Over the course of our adult lives, we will spend up to 4,821 days working on projects that may not inspire or motivate us. Let that sink in for a moment! The reason these projects aren’t motivating us is that they do not align with our personal values… Increasingly employees are looking for more than just […]
A friend of mine once confessed: “I’d like to run my own business, but I don’t like lying to people.” It’s a telling indictment on the state of free enterprise in the 21st century. Everyone seems to have an experience of being let down by the system. Whether it’s believing an ad only to find […]
Employers often get the most out of their employees at the very beginning of their tenure, when the employee is keen to impress, eager to make a good impression, and excited to learn new things. But the honeymoon period doesn’t last particularly long, with most people becoming comfortable enough to rest on their laurels and […]
In today’s connected world, brand advocacy is vital – have you got a strategy?
Today, it’s just not enough to be brilliant. People must know and remember that you are. For start-ups, that means a focus on creating a compelling brand right from the beginning.
Tired of searching for the secret to a fulfilling career and a happy life? Look no further.
Everyone wants to be happy, but did you know that you should prioritize it as a business goal? Here are four ways that your happiness can be used to advance your business.
