Today on the Dynamic Business Podcast we are excited to bring you an in depth talk on Search Engine Optimisation (SEO) and what you can do to help yourself in those Google rankings. As a small business, it is often hard to compete with the larger players and bigger brands, as it’s impossible to match […]
The impact of undertaking dodgy SEO shouldn’t be underestimated – it could cripple your business. Adopting what’s known as ‘black hat’ tactics may claim to offer your business short-term gains, but in actual fact run the risk of harming your business in the long-term. Website success today means following good ethical SEO practices, based on […]
For most local business owners, SEO appears to be ‘a dark science’ – it’s confusing and most certainly not at the top of the priority list, especially when they have a ship to steer. However, it can also be crucial to a company’s success and ignoring it as a channel to new customers is a risky strategy. […]
Talented and experienced SEO managers are a highly sought-after commodity in business. That’s because search engine optimisation (SEO) is one of the most crucial elements of any organisation’s digital marketing strategy, serving as the foundation for their brand’s online presence. Unfortunately, while there’s an abundance of SEO-related positions to fill, digital recruiters will tell you that truly great SEO […]
SEO is an art form that requires businesses to apply the “Goldilocks Principle”: every factor has to be just right for their website to have a chance of vying for top positions for any particular search term. With over 200 factors affecting your organic rankings, it can be very easy to miss the mark in a few areas. Failing […]
Websites and social media are top SME marketing priorities, while PR and SEO come last.
A breakdown of the way people use social media reveals many useful trends for business – but front and centre is the fact that women are the primary users.
Early this year, ExactTarget published our 2014 State of Marketing report.
Are you in the process of marketing your business? You need to learn about your audience.
Nick Bowditch, Facebook’s Head of SMB, shares five tips on how to produce successful content online.
