Facebook’s recent changes aren’t the only hit brands will take this year. Changes in socials and customer behaviour means brand pages will begin to hemorrhage audience members if they don’t start to adapt. The first quarter opens the floodgates for new gym memberships, refreshed wardrobes and of course, the mass clean outs of social media […]
When small businesses engage with large enterprises, standard form contracts often leave them with no room to negotiate. Small businesses are left with the choice of either accepting terms heavily weighted against them, or terminating a deal that would be valuable for their business. To protect small businesses from backing into a corner, the unfair […]
If you want to hear some of the industry’s biggest movers and shakers offer advice to small businesses on how to outsmart the big guys, get in fast because tickets are selling now. The 2016 Digital Marketing Forum will feature the head of brand at Facebook, two extremely successful business owners and a renowned brand […]
Small and medium business (SMB) confidence has risen to a five-year high, largely due to an improved economic outlook, according to the latest Sensis Business Index survey. The views of 1,000 SMBS were captured by the Index, which is released by Sensis each quarter. The latest survey found that 60% of SMBS are confident while […]
With consumers juggling multiple digital devices, the value in having a digital presence as well as a physical presence has never been greater. Despite this, according to the Sensis e-Business Report 2015, only 17 per cent of SMBs have a digital business strategy. The pressure on SMBs to navigate the digital sphere is building as those […]
We all know that small business owners need to be chief executive, financial controller, customer champion and all round cheerleader for their business. So it’s no surprise that when faced with managing the day to day demands of staff and customers, marketing often falls by the wayside. To better understand the challenges small business owners […]
While more Australians are now accessing social media than ever before, a new report has revealed that small businesses still aren’t using it to its full extent.
Reports have shown that Search Engine Marketing (SEM) products are growing in popularity among local SMEs.
Four fifths of local SMEs still don’t have a formal digital business strategy, according to a new Sensis report, which means many are missing out on a raft of opportunities presented by online-savvy customers.
Small business profitability slid to a record low during the last quarter, with many expecting to see more falls over the next year. Despite this less than positive news, many reported they’d be boosting their online and social media presence in the coming months.
