Tag: Small Business Marketing

Complaints from small businesses about SEO experts and web developers are among the highest to ombudsmen’s help desks

Why tried and true marketing strategies may win out in the year ahead.

Triggered email marketing is an excellent strategy for boosting click-through rates that aims to always deliver relevant messages.

The rise of digital marketing means looking for the best ways to advertise on the internet. Video is proving to be a highly effective method.

Admit it. You’re just a little jealous of large corporations with bottomless pockets to spend on advertising. It seems like they can dominate any market. But, they do have a weakness – local markets. Even with billions of dollars, large corporations often find it difficult to compete against a well-positioned small business. Here’s how to […]

Marketing should be a key focus for business owners, but it’s often an afterthought.

Getting a marketing breakthrough can be a business-changing exercise and Dynamic Business and Strategy and Action are offering one lucky reader a $50,000 Marketing Breakthrough prize.

When it comes to traditional and online marketing strategies there are so many options and opinions about where you should be investing your money and there is always the risk of spreading yourself too thin. Marketing is most effective when you create a strategy that incorporates all of your marketing activities – both traditional and online.

For many SMBs, Christmas is the time to put the business and the marketing of the business on hiatus. But in reality, slowing down the natural momentum of the markets, simply because it’s the holiday season, is a very dangerous attitude.

Advertising is not a necessity when it comes to getting the name of your business out to the public. Being proactive in your marketing approach can be much more cost-effective than paying for advertising.