Social networking startup Gather Online, which markets itself as ‘Snapchat for groups’, has accepted a $1 million seed investment from Brett Dawson and onboarded the former Dimension Data CEO as the chairman of its board. Based in Sydney, the social discovery and messaging platform boasts 40,000 active daily users and has now raised $2.5 million […]
Video is everywhere and whether you prefer to stream YouTube shows, flick through Facebook or get your fix in 10 second Snapchats, chances are you’ve already engaged with video content today. In fact, more than 500 million people watch Facebook videos every day. And that’s not just funny cat videos. If your business is not […]
You might sometimes feel like you’re living in a science fiction movie. And with headlines declaring advances in deep learning AI, space tourism and even artificial wombs, it’s easy to see why. The convergence of new technologies is having a multiplicative effect and no industry is immune. After more than five decades, Moore’s Law – […]
In the marketing and advertising world, younger markets or audiences have always been notoriously difficult to crack. Their loyalty is critical to the future success of any brand, and yet they can be the most resistant to persuasion. And in the case of Millennials, it gets even tougher. Is your business struggling to reach and […]
Given Facebook, Twitter and now Snap’s billion dollar initial valuations, it may seem like easy money to build a social network from scratch. But there’s nothing simple about it. Once the poster child of internet innovation, the social media industry is now a crowded space. And it’s difficult to stand out when there’s social networks […]
Social media is important for businesses wanting to promote their online exposure, and especially for creative businesses, as it can be expressed visually through social media channels. Not all social media platforms are relevant to every business, so it is important to know which ones to use for yours, as there is a lot of […]
By the time their DIY teeth whitening brand had been on the market for 18 months, HiSmile co-founders Nik Mirkovic and Alex Tomic had generated $10 million in global e-commerce sales. With just $20,000 in start-up capital, the young Queenslanders bootstrapped their way to success by harnessing digital and social trends, including influencer-led marketing, to […]
Not a single day goes by without a new technology being available in the market to help organisations perform more efficiently. Many organisations are in a race against time to embrace new technologies for a variety of reasons including compliance, legislation, the activity of competitors or perceived business opportunity. The choice of technology deployed is […]
Welcome to the digital age, where Point of Sale (POS) software and similar applications have become the new norm. Not surprisingly, these have changed the way consumers shop – in a radical way – over the past five years. It has also meant that the retailers, particularly small businesses, have had to adapt in order […]
Video messaging application Snapchat looks to have made the right decision turning down Facebook’s attempt to acquire them for $US3 billion in 2013…
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