Tag: Specialisation

Despite the economic crunch facing the nation’s domestic manufacturers, a number of operators have managed to survive and flourish in tough conditions.

Strategy is a difficult thing for small business. We always believe that we have found the perfect niche in the market and that we will make the most of it. But sales don’t always come as quickly as you hope and you start to spread the service offering to get more customers through the door.

Brad Callaughan blogs about creating a point of difference between you and your competitors.

“It could be that you promise to deliver your product or service more quickly than your competitors. If you wish to differentiate your business on this basis then offer a guarantee, to ensure you deliver.”