Tag: Sponsorship

As businesses recover from COVID-19, here are the three trends that smart marketers can’t afford to ignore.

Dick Johnson Racing (DJR) has launched an initiative to make sponsorship more accessible to small businesses, as many look for new ways to engage with their target audience.

The old adage “there is no such thing as a free lunch” is possibility the quickest way up summing up the world of “Sponsorship”. I get at least one request every week and usually about half are just requests for “charity” dressed up as a sponsorship. A great sponsorship proposal is first and foremost a commercial offer, where there is a clear value proposition – for both parties.