Let me start by saying that effective marketing is the lifeblood of any successful business, big or small. Having said that, smaller start-up businesses often don’t have a lot of excess cash to splash around so I hate to see their money go to waste on marketing strategies that are unnecessary. Based on what I’ve seen […]
As someone who mentors businesses for a living, I spend much of my time researching and reviewing business models, marketing campaigns and advice from the top business leaders and experts from around the world. In this article, I am going to share some insight from two leaders who have two very different business models. Richard […]
There’s no doubt that starting a new business is an exciting time, however it can also be very stressful. You don’t yet know if the concept will work, you are pouring money into your dream and you are forgoing hours where you could be earning money working for someone else. Furthermore, you often work much […]
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