Trademarks do more than identify your brand, they provide several business and legal benefits at relatively low cost. Yet many start-ups make elementary mistakes, such as leaving trademark registration too late, which can haunt for years to come. A recent David and Goliath case highlights why trademarks matter. Stylkea, a niche small business providing stick […]
Australian entrepreneurs trying to trademark a popular word as their business brand should take heed of the legal stumble by American celebrity Kim Kardashian. The social media, TV and fashion range queen tried to trade mark the word Kimono to brand her new range of shapewear but after an enormous lash back from the public […]
Regardless of the size of your online business, it is important that you protect your intellectual property ( I.P) as this can be the very thing that differentiates you from your competitors . Most business owners are not aware that registering a business, does not offer any protection to your Intellectual property whether it is […]
IP encompasses all registered or unregistered design rights, trade marks, patents, copyright, confidential information, trade or business names, database rights, know-how and technology. IP rights are inherently invisible, but can be very valuable assets if they are properly identified and protected.
If you plan to sell your company or business, the business’ title to IP must be clear and established, to avoid problems in the future, you must be able to prove now that your business owns what you say it owns.
Starting a business is always an exciting and daunting time – registrations, accountants, setting up tax requirements and then the marketing, production and sales processes.
Intellectual assets can account for more than 80 percent of a company’s value yet the majority of companies don’t ensure they are getting the most out of them. This hidden value can set you apart from competitors.
Creating business value through innovation is a key factor in the success of many businesses. But what happens when your idea or product has been stolen?
Following a number of viral and successful YouTube parody videos, Theodore Saidden, creator of “Superwog”, decided to take things to the next level and capitalise on his success – by selling t-shirts.
Intellectual Property laws are often critiqued as a protectionist system that limits innovation and cross-company collaboration.
