While many businesses are shifting focus away from traditional retail and onto the online marketplace, Brisbane-based gift and homewares store Dandelyon is doing the opposite.
One of Australia’s most outspoken entrepreneurs, Ruslan Kogan, has announced he’s “divorcing” the traditional retail channel, arguing economists must stop grouping online retail with traditional bricks and mortar retailers.
Small businesses and bricks & mortar retailers are being urged to heed new figures that show Australians will spend over $13.6 billion online this year; with experts advising they focus on engaging customers via multiple channels to build deeper relationships and grab the consumer dollar.
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