Tag: Understanding Customers

Many people dream of starting their own business, whether it’s a restaurant, a clothing store or selling homewares online. But no matter what kind of business you’re thinking of starting, there’s one question everyone in the planning stages needs to ask themselves – what will set our business apart from our competitors? Finding your business […]

“Extreme research” can help you build products customers love. Here’s how one company does it.

Being able to delve deeply into the behaviour of your customers can bring big rewards. The more you understand who your customers are, what drives their choices and what they expect from you, the better.