Tag: Web 2.0

Clearswift, the software security company, has unveiled new global research outlining the latest business adoption of Web 2.0 technologies in Australia, the US, UK and Germany.

“Free” is being hailed as the Internet’s natural and ultimate future – as evidenced by a growing cohort of bloggers who insist “free” is the only solution to content providers’ Internet woes. However, Ovum believes their economic logic is flawed, and that financing “free” through advertising alone requires a scale which is unlikely to be achieved in online entertainment unless the sector undergoes a radical revolution.

Well, after my first blog I feared I would be disowned by the entire PR industry. I sat back and prepared myself for the backlash but what happened? The opposite! Phonecall after phonecall and email after email inviting me for coffee, lunch, and even beer (for future reference, I prefer wine). From the most senior […]

While bosses across the country are banning their staff from using Facebook and other social networking sites in their lunchbreak, are they losing sight of what could be a potentially beneficial business tool? Business managers today are only too aware of the importance of looking after their customers and gaining their trust. Unfortunately many customer […]