Gina Lofaro blogs about cutting the fat and keeping wordiness to a minimum on your web pages and marketing material.
“We have developed a culture of snacking… It is for this reason that online marketing material has to be short, concise and delivered in easily digestible chunks.”
Gina Lofaro looks at what makes an email marketing a success.
“Did you know that an open rate of 40 percent on your email marketing campaign is something to be envied?”
Gina Lofaro blogs about making the most of marketing during the Christmas period.
“Don’t take it for granted that Christmas will be a quiet period for your business. Even if last year was deathly silent and your phones barely rang, that doesn’t mean this one will be the same…”
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