Tag: World Business Forum

In today’s fast-paced, ever-changing world of business, a company’s competitive advantage is no longer a ‘sure-thing’, a globally-recognised strategy expert has warned. Speaking at the World Business Forum in Sydney, last month, Rita McGrath, a professor at the Columbia Business School, explained that while sustainable competitive advantage has been a fixation of companies for decades, the […]

Superstar entrepreneur and Virgin Group founder, Sir Richard Branson regaled attendees at last week’s World Business Forum in Sydney with tales from his storied career, including lessons learned. But it was a symbolic act early in the proceedings that seemed to perfectly sum up Branson’s business and life philosophy.   Appearing on stage to meet with session facilitator […]