How the new page post targeting features can help you provide the right information to the right fans and boost engagement.
In any marketing campaign, one of the best ways to get higher conversion rates and generate more leads is to segment your messages by audience demographics. This had always been difficult to do on Facebook, but the social network recently announced the rollout of a new targeting feature that gives page administrators greater control over who sees which status updates in their news feeds.
This is a big win for savvy business owners and marketers. While updates previously could be segmented by country or language, this latest rollout allows them to target every status update by a variety of demographic factors, including age, gender, relationship status, college (school, major, graduation year), high school and workplace. In addition, location has become more granular, with city, state and country options.
Not all page admins have access to the new targeting features just yet, but they will be rolled out over the next few weeks.
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