The new format does a disservice to both users and advertisers. Here are the details.
While you were checked out at the beach last month, Facebook quietly released a new ad format that the company is dubbing “sponsored results.”
The new ads will get inserted into the results dropdown in the Facebook search bar while you are still typing the name of the person, place, app, or company that you are looking for. (Check out the screen grab above for an example.)
I hate the direction Facebook is going with this; I don’t think it’s good for either users or advertisers. Here’s why.
1. People use Facebook search to find specific things – not to browse or learn
Even if you’re searching for Toyota’s Facebook page, you probably wouldn’t use the Facebook search bar for “new cars.”
…to read this article in full, visit leading US small business resource, Inc.
