This mind trick is a powerful tool for entrepreneurs trying to find a solution to a perplexing problem.
Ever find yourself going over and over a problem in your business, only to hit a dead end or draw a blank? Find an innovative solution with one simple technique: re-describe the problem.
“The whole idea behind creative problem solving is the assumption that you know something that will help solve this problem, but you’re not thinking of it right now,” explains Art Markman, cognitive psychologist and author of “Smart Thinking.” Put another way, your memory hasn’t found the right cue to retrieve the information you need.
Changing the description tells your mind that you’re in a different situation, which unlocks a new set of memories. “The more different ways you describe the problem you’re trying to solve, the more different things you know about that you will call to mind,” says Markman.
…to read this article in full, visit leading US entrepreneurial resource, Entrepreneur.com.
