Blend AI, a leading Australian adtech company, has opened its first US office in Austin, Texas, marking a major milestone in its global expansion. This step follows the company’s success in helping US ecommerce businesses scale rapidly through its AI-powered advertising automation platform.
Founded in 2020 by Michael Bezman and Dean Krowitz, Blend AI is an artificial intelligence platform tailored for ecommerce businesses. It simplifies launching and optimizing high-performing online ad campaigns across Meta, Google, YouTube, TikTok, and Microsoft, cutting out the waste, complexity, and high management costs typically tied to digital advertising. The platform automates everything—from campaign creation and targeting to real-time optimization—while providing enterprise-level data insights usually exclusive to top-tier agencies. With over 250 clients across 21 countries, including a growing US portfolio, Blend AI has supported brands selling pet products, babywear, furniture, and more.
Austin: The gateway to US growth
Austin’s vibrant tech ecosystem and startup-friendly environment made it the perfect choice for Blend AI’s US headquarters. The new office will allow closer collaboration with its expanding US client base, supporting ecommerce brands aiming to scale efficiently.
“With the rapid evolution of AI and ecommerce, businesses can leverage smarter advertising technology to free up cash flow and time – letting them grow sales while they sleep,” said Dean Krowitz, Co-Founder of Blend AI. “Our expansion into the US unlocks massive growth potential, enabling us to bring Blend AI to ecommerce brands looking for an edge in one of the world’s largest markets.”
This move reflects the rising global demand for AI-powered marketing solutions that streamline and automate online advertising.
Scaling Lalabu to cult status
Blend AI has been instrumental in the success of Lalabu, a Minnesota-based brand known for its Dad Shirt—a T-shirt with a built-in kangaroo pouch for hands-free babywearing. With Blend AI’s support, Lalabu’s sales skyrocketed, turning the Dad Shirt into a viral sensation.
“Digital advertising is overwhelming for many business owners, especially in the US,” said Michael Bezman, Co-Founder and CEO of Blend AI. “Our AI, data driven approach levels the playing field, enabling brands like Lalabu to optimise ad spend and connect with the right customers at the right time—all without a large in-house marketing team.”
Lalabu’s Founder/CEO credits Blend AI for the brand’s explosive growth: “Blend AI has revolutionised how we reach parents. Before partnering with them, we struggled with high ad costs and inconsistent results.” “Their platform has slashed our customer acquisition costs and boosted sales conversions. Today, the Dad Shirt is much more than just a product – it’s become a cult favourite.”
Before its US expansion, Blend AI was already delivering impressive results for ecommerce brands in Australia. Jones & Co, an Australian company, sought Blend AI’s help after traditional marketing agencies fell short. “We needed a fresh approach – something that gave us control and the ability to do more with less,” said Jennifer Jones, Founder of Jones & Co.
In just three months, Jones & Co saw a dramatic turnaround. Using Blend AI’s platform on Meta and other channels, the company cut ad spend by half while doubling revenue. Freed from expensive agency retainers, Jones & Co reinvested those savings into the business. “The results speak for themselves,” said Jones. “Blend AI has completely transformed how we approach online advertising.”
“Our mission is simple,” said Bezman. “We want to empower ecommerce brands to focus on actually running their businesses and do what they do best – creating amazing products and experiences for their customers – while our AI handles the complexities of digital advertising.”
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